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Karastan

Karastan Returns to it Roots and Celebrates 90 Years at High Point Market

Earlier this season, Karastan continued its 90th anniversary celebration at North Carolina’s famed High Point Market.  Held April 14-18, this internationally renowned event has earned its reputation as, ‘The World’s Home for Home Furnishings.’  Regarded as the largest furnishings industry trade show, High Point Market biannually attracts attention from a surplus of 75,000 industry insiders, representing over 100 different countries.  Each April and October, upwards of 2,000 exhibitors flood the 11.5 million square feet of show space, spanning over 180 buildings, for five fashion filled days previewing the freshest and finest décor for the season ahead.  With tens of thousands of new product introductions at each market, it’s no wonder many have arrived at the conclusion that if it can’t be found at High Point, it probably doesn’t exist!

(Shown: Designs from Karastan’s new high fashion collection inspired by abstract art, Decollage.) 

This past April officially marked Karastan’s 90th anniversary.  The brand was born April 8, 1928 at 2:02 p.m. when the first rug rolled off an innovative groundbreaking loom created by American retailer and textile manufacturer, Marshall Field, in Eden, North Carolina, where the company remains based today.  Touted as the Karastan ‘Wonder Rug’, this elegant machine-made design rivaled handmade imported counterparts and quickly gained patronage for its unique quality, beauty and durability.  Popularity for Karastan’s revolutionary craftsmanship soared as the ‘Wonder Rug’ wowed tens of thousands of visitors at two World Fairs.

In celebration of the brand’s 90th anniversary, Karastan revisited its roaring twenties roots and invited market attendees to take a step back in time with its 1920’s themed showroom.  A leading sponsor of the High Point Market Design Bloggers Spring Tour 2018, Karastan hosted a 1920’s inspired Garden Party for the blogger event, in which Product Manager Erika Banks and Vice President of Design Tracy Pruitt led an exclusive showroom tour and revealed some of the brand’s latest designs.

(VP of Design Tracy Pruitt leads a showroom tour for design bloggers during High Point market.)

New introductions at this market included Karastan’s Simpatico Collection.  Inspired by the successful launch of the Kismet Collection, the Simpatico Collection is crafted from the combination of Karastan’s best-selling SmartStrand Silk™ yarn and legendary fully worsted New Zealand wool.  Together, this marriage of fibers achieves a luxurious product that optimizes the quality of each:  the sophisticated matte finish of the New Zealand wool cleverly contrasted with the silky sheen and stain resistant strength of Smartstrand Silk™.  Carefully crafted with Karastan’s Van de Wiele Woven Construction, the Simpatico Collection showcases a spectacular spectrum of modern transitional patterns, set to be stocked in over 30 sizes to offer consumers the unique option to create a custom size perfect for any space.

(New designs from Karastan’s Simpatico collection are revealed at High Point market.)

Additionally, the Karastan design team expanded product offerings in several of its best-selling existing collections, including the plush Euphoria Collection, the glamorous Cosmopolitan Collection, the tantalizingly textural Enigma Collection, the eclectic Touchstone Collection and the globally inspired Spice Market Collection.  Though Karastan’s showroom doors have since been sealed as of the conclusion of this spring’s High Point Market, the creative process is already well underway for the High Point Market’s highly anticipated return this fall, scheduled for October 13-17, 2018.

By Rachel Weems

Rachel Weems is currently the Online Content Management Specialist for Mohawk Home. A native of Knoxville, Tennessee, Rachel is a proud alumni of the University of Tennessee, where she studied Journalism and Electronic Media. After graduation, Rachel initially pursued a career in the field of corporate communications and marketing before she joined the Mohawk Home e-Commerce team in 2014.

Attracted to the high energy and creative environment of Mohawk Home, Rachel is loving life in the fast lane of home fashion. Currently a resident of Chattanooga, Tennessee, Rachel enjoys exploring her newfound home in the Scenic City with her husband, Matt, and their golden retriever, Tucker. Her love of Southern style, fitness and adventures in the pursuit of modern domestication inspire her blog posts.

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