New Styles and Collaborations Announced in Las Vegas

Earlier this month, the City of Lights sparkled with style yet again as the Karastan design team reopened their showroom doors at the highly anticipated Las Vegas Market.  Held biannually in Las Vegas’s World Market Center, the Las Vegas Market is the West Coast’s only home furnishings market and a top destination for style seekers in search of the freshest fashions for home interiors.  With upwards of 4,000 luxury gift and home brands, in addition to at least 600 temporary exhibitors, packed inside the market’s surplus of 5.4 million square feet of sprawling showroom space, it’s no wonder that the Las Vegas Market attracts the attention of top tastemakers, retail leaders, interior designers and design celebrities from around the world!

Karastan wowed attendees at this summer’s market with the most product debuts launched in recent history!  Such launches included the unveiling of Karastan’s new Elements Collection, featuring 12 original designs in opening price points spanning a spectrum of styles ranging from timeless traditional all the way to cutting edge contemporary.  While officially launched earlier at this season’s Atlanta market, Karastan’s Meraki Collection was equally well received on the West Coast.  Consciously crafted with eco-friendly Everstrand™ recycled polyester yarn, the collection is comprised of 15 traditional patterns revamped with rich color combinations and distressed details.  The Meraki Collection’s globally inspired bohemian designs made waves in haute hues like magenta pink, indigo blue, tangerine orange, lime green and teal sapphire.

Karastan expanded on existing collections as well.  Ten new designs were added to the popular Spice Market Collection, including five creations styled by the antique inspired artisans of Patina Vie, four patterns designed by legendary textile designer, Virginia Langley, and one debut dreamed possible by Karastan Vice President of Design, Tracy Pruitt.  The contemporary Cosmopolitan Collection grew by 14 new designs as well, five of which were created in collaboration with Patina Vie.  Silver, oxblood, emerald and clay colors were also added to the Cosmopolitan Collection, with emerald in particular anticipated to be a rising trend.  Three new colorways of Virginia Langley’s “Nirvana” design were introduced, including jade, smoky grey and brushed gold.  Fifteen new designs were also presented in the Enigma Collection, many of which incorporated pastel colors, another rising trend.  Topping off all the newness included round rug size options released in the Euphoria and Touchstone Collections.

However, the biggest news announced at the market included the unveiling of two new collections licensed in collaboration with Scott Living, a lifestyle brand owned by Jonathan and Drew Scott, hosts of HGTV’s Property Brothers series.  The Scotts collaborated with Tracy Pruitt to create 21 new designs for their two collections, named Artisan and Expressions.

Upscale art-deco inspired styles, polished by shimmering touches of gold and cream viscose, comprise the luxurious Artisan Collection.  Those craving more of a casual, masculine inspired style influenced by coastal California vibes will gravitate toward the Expressions Collection.  This carefree collection includes a denim and indigo blue color palette, balanced with neutral hues of beige, grey, black and white.  The “Elan Onyx” style from the Expressions Collection even served as the backdrop for fan photos with the Scotts during a packed cocktail party hosted in the Karastan showroom on Sunday, July 29, to celebrate the collections’ launch.

While this season’s market concluded earlier this month, the Karastan design team is already at work preparing a slew of more stylish surprises for next winter’s Las Vegas Market, scheduled for January 27-31, 2019.


Karastan Returns to it Roots and Celebrates 90 Years at High Point Market

Earlier this season, Karastan continued its 90th anniversary celebration at North Carolina’s famed High Point Market.  Held April 14-18, this internationally renowned event has earned its reputation as, ‘The World’s Home for Home Furnishings.’  Regarded as the largest furnishings industry trade show, High Point Market biannually attracts attention from a surplus of 75,000 industry insiders, representing over 100 different countries.  Each April and October, upwards of 2,000 exhibitors flood the 11.5 million square feet of show space, spanning over 180 buildings, for five fashion filled days previewing the freshest and finest décor for the season ahead.  With tens of thousands of new product introductions at each market, it’s no wonder many have arrived at the conclusion that if it can’t be found at High Point, it probably doesn’t exist!

(Shown: Designs from Karastan’s new high fashion collection inspired by abstract art, Decollage.) 

This past April officially marked Karastan’s 90th anniversary.  The brand was born April 8, 1928 at 2:02 p.m. when the first rug rolled off an innovative groundbreaking loom created by American retailer and textile manufacturer, Marshall Field, in Eden, North Carolina, where the company remains based today.  Touted as the Karastan ‘Wonder Rug’, this elegant machine-made design rivaled handmade imported counterparts and quickly gained patronage for its unique quality, beauty and durability.  Popularity for Karastan’s revolutionary craftsmanship soared as the ‘Wonder Rug’ wowed tens of thousands of visitors at two World Fairs.

In celebration of the brand’s 90th anniversary, Karastan revisited its roaring twenties roots and invited market attendees to take a step back in time with its 1920’s themed showroom.  A leading sponsor of the High Point Market Design Bloggers Spring Tour 2018, Karastan hosted a 1920’s inspired Garden Party for the blogger event, in which Product Manager Erika Banks and Vice President of Design Tracy Pruitt led an exclusive showroom tour and revealed some of the brand’s latest designs.

(VP of Design Tracy Pruitt leads a showroom tour for design bloggers during High Point market.)

New introductions at this market included Karastan’s Simpatico Collection.  Inspired by the successful launch of the Kismet Collection, the Simpatico Collection is crafted from the combination of Karastan’s best-selling SmartStrand Silk™ yarn and legendary fully worsted New Zealand wool.  Together, this marriage of fibers achieves a luxurious product that optimizes the quality of each:  the sophisticated matte finish of the New Zealand wool cleverly contrasted with the silky sheen and stain resistant strength of Smartstrand Silk™.  Carefully crafted with Karastan’s Van de Wiele Woven Construction, the Simpatico Collection showcases a spectacular spectrum of modern transitional patterns, set to be stocked in over 30 sizes to offer consumers the unique option to create a custom size perfect for any space.

(New designs from Karastan’s Simpatico collection are revealed at High Point market.)

Additionally, the Karastan design team expanded product offerings in several of its best-selling existing collections, including the plush Euphoria Collection, the glamorous Cosmopolitan Collection, the tantalizingly textural Enigma Collection, the eclectic Touchstone Collection and the globally inspired Spice Market Collection.  Though Karastan’s showroom doors have since been sealed as of the conclusion of this spring’s High Point Market, the creative process is already well underway for the High Point Market’s highly anticipated return this fall, scheduled for October 13-17, 2018.


Pantone Fall 2017 Colors Influence Karastan Area Rugs

Each season, the color trend experts at the Pantone Color Institute evaluate top designers’ runway collections at New York Fashion Week and most recently, London Fashion Week, to create the prestigious Pantone Fashion Color Report for the season ahead. A color trend road map for the season ahead, the team then forecasts the top ten colors in men’s and women’s fashion. As we concluded our appearance at North Carolina’s renowned High Point Market last week, we noticed some similarities between our latest color creels and Pantone’s Fall 2017 palette. Chic coincidence or not? Read on for more on how Karastan’s latest collections beautifully align with Pantone’s predictions for Fall.

Pictured above is the Karastan Saigon Area Rug in Multicolor from the Spice Market Collection. With a subtle nod towards exotic Aztec style influences, the Saigon showcases horizontal rows of cultural inspired artistry cast in the Spice Market Collection’s mesmerizing Mediterranean inspired palette. On par with Pantone’s Fall 2017 Fashion Color Report, most notably look for pops of Navy Peony, Autumn Maple, Neutral Gray and Shaded Spruce.

Pictured above is the Karastan European Cottage Area Rug from the Vintage Tapis Collection, hand-designed by Patina Vie’s Sarah Willet. Honoring the timeless artistry of rustic hand knotted Persian rugs, the debuts of the Vintage Tapis Collection elegantly emulate traditional craftsmanship with a relaxed drape, allowing the rugs to be folded, similar to antique heirloom styles. Take a step back in time to the Provincial French countryside with the enduringly elegant style of the European Cottage Area Rug, featuring Pantone’s Autumn Maple, Butterum and Tawny Port.

Pictured above is the Karastan Serene Area Rug in Denim from the Kismet Collection. This area rug’s modern marbleized aesthetic is executed through a serendipitous union of Karastan’s luxurious New Zealand Wool and innovative Smartstrand Silk™. Showcasing Pantone’s Neutral Gray, Butterum and Navy Peony, the Serene Area Rug is radiantly right on trend.

Be sure to check out the complete collections on our website for all our latest style debuts and more fresh-for-fall Pantone inspired color combinations!



Design Concepts

The Man Behind the Magic: Interview with Karastan’s Jeff Seagle

Karastan’s showroom at Atlanta’s AmericasMart attracted some extra eyes last month at the summer edition of the International Area Rug Market.  Recently recognized as ‘Best in Flooring- Outstanding Visual Display’, the Karastan showroom is one of over 1,400 unique showrooms and over 2,500 temporary exhibits that help make the biannual market a ‘can’t miss’ event for industry insiders and interior designers alike.

Following the market, we were able to track down the man behind the magic, Director of Marketing and Product Merchandising Jeff Seagle, for an exclusive behind the scenes story of Seagle and his team’s showroom design process, from bare to beautiful!


It is our understanding that you are the driving force behind the marketing and styling efforts of the Karastan showrooms. Can you tell us a little more about your specific role and history with the company?

First of all, you are only as good as the people you surround yourself with. I am incredibly blessed to have some of the best, most creative people on my team working incredibly hard throughout the entire process.

There are hundreds of things that have to happen prior to opening the showroom doors. Everyone in the creative services department and the sample department have a role to play, and they play it extremely well. Quite frankly, it would be an impossible task if it were not for their collective efforts and desire for excellence. I can tell you that the reason for our success is that everyone has a genuine love for doing showrooms and it shows.

Between Karastan and Mohawk Home, we do approximately eight shows a year.

I am currently the Director of Marketing and Product Merchandising with Mohawk Home. I have been with Mohawk Home for 8 years. I would say my most im­portant role within Mohawk Home/Karastan is to maximize and grow our sales and profitability using the combined talents of our creative services, merchandising and brand management teams. Our goal and is to deliver an engaging experience to each of our retail partners customers every time.


High Point Market showroom, 2017.  

Did you wake up one morning and decide this was what you were born to do? Or rather, what experiences and education lead you to this point in your career?

Not at all, my design career began after graduating from Maryville College in 1986. After spending a year with an ad agency designing billboards, I began working for a government contractor in Oak Ridge, Tennessee. This particular firm held various government contracts with The United States Department of Energy. The largest of which, was to manage and operate The American Museum of Science and Energy.

My first assignment was to create an exhibit for the History of Y-12, a nuclear weapons facility located in Tennessee. Obviously, I had never designed anything to that scale or magnitude. The subject matter ranged from radioactive isotopes to the history of the atomic bomb. It was literally a sink or swim type proposition. Luckily, I learned to swim rather quickly and became the lead designer for the museum, as well as the company.

After ten years, I looked to do something in a completely new direction and began working as marketing director for a log home manufacturer based in Jarven­paa, Finland. We had over a hundred model homes and sales offices in Scandinavia. Eventually they entered the US market, and we were the first company to work with a newly formed company – Home and Garden Television. We were the first to give away a completely furnished home to a lucky winner, a highly successful promotion that continues to this day. It was at that time, working with a variety of designers, photographers and marketing professionals that I became even more interested in the power of visual merchandising.

Eventually, I worked my way into home textiles with stops at Burlington Rugs and Shaw Living.

How does your creative process begin when you’re tasked with designing a fresh, new showroom concept? Where do you start?

The creative process always starts with the product. We work very closely with the product designers to gain a greater understanding of the inspiration, vision, usage, features and benefits that differentiates it from the competition.

With our retail partners, differentiation is the name of the game. This applies to showrooms as well. There are monumental shifts in the retail landscape and consumer behavior. It is no longer enough to simply manufacture a great product. You must demonstrate a willingness to think outside the box – create curated collections, tell a story, create an environment, provide the customer with the right information in the right format, and whenever possible, create whenever a customer experi­ence that evokes all the senses.


Patina Vie display at Las Vegas market, 2017.

A typical buying team sees hundreds and even thousands of rugs within any market week. Our goal is relatively simple: always be the standard of excellence in product and visual presentations. We strive to create somewhat of a logical connection with the product via a story or environment. If it comes naturally that’s great; if not, we challenge ourselves to think outside the box. Many times, the most unorthodox environments and approaches are the most well received.


Let’s talk about themes, the crux of the showroom! No pressure… right? How do you and your team identify a new theme? What are some factors you look toward to guide that decision process?

The theme is really born out of the product assortment we will be featuring. It also depends upon the amount of space we have to work with as well. But in the end, the final theme is born out of collaborative “brain storming” sessions with the creative team. The biggest factors that guide the decision process are space allocation, budget and, of course, the story or inspiration behind the product.

Where do you look for inspiration? Do you follow any designers, bloggers or publications?

Inspiration comes from a multitude of sources. One source of inspiration comes from small, boutique type retail shops and antique stores. These places are “goldmines” for inspiration. Not all, but many small boutiques are much better at creating more curated collections and do not have to follow strict merchandising and visual standards that big box retailers must follow. They are much more apt to be creative with signage, fixtures, photography and props.

Single biggest? Without question Disney. I am a Disney fanatic. I am fascinated by all aspects of their business – resorts, theme parks and retail areas. It absolute­ly amazes me how the Disney interior designers, architects, graphic designers, visual merchandisers, landscape architects, etc. maintain such high standards of creativity, excellence and continuity. No detail is too small…nothing. I have visited virtually every resort within Disney World the past 17 to 18 years and still walk away completely amazed. For me, it is not only a vacation but a tremendous and wonderful source of inspiration. Anyone who has ever walked down Main Street USA at dusk cannot be unimpressed with how they have incorporated, sight, sound and smell into the customer or visitor experience. I have thousands of photo­graphs—from the interior decor of the hotels to the retail shops on main street that I refer back to for inspiration.

Once the concept is conceived, the real work of bringing the vision to life must begin. Tell us a little about what all goes on behind the scenes when building a showroom. How long can this part of the process take? What roles help turn the idea into a reality?

Numerous things happen once we have decided on our approach. As the product is being designed and manufactured, we begin putting together working drawings for carpenters or contractors to make whatever we need that cannot be purchased.

We also begin shopping for furniture, props, clothing, signage – whatever we need. Once we have those things, our sample department will wrap and label every piece and package it for transport. We usually have one to two trucks filled with product, props and fixtures that go to every showroom.

Behind the scenes there is a tremendous amount of work. We begin work early each morning and usually work late into the evening. Everything from painting to replacing light bulbs are our responsibility. People would be amazed how disorganized and messy the showroom becomes in a matter of minutes once the trucks are unloaded. It generally looks like a bomb exploded.


Construction underway at the Mohawk Home showroom in New York City.

Simultaneously, while we are beginning to assemble vignettes there are hundreds of large, heavy rugs that must be hung, folded, etc. Our sample department does a tremendous job hanging rugs, anyone who has ever tried to lift an 8 x10 wool rug 12 feet in the air knows it can wear you out fast.

Generally, it takes a couple of weeks in actual construction time to completely “tear down” a showroom and change out the product for the next show. Planning time takes far more time. One day we’re going to place a time lapse camera in a showroom to illustrate the process.


Is there a moment when you know the showroom is complete or is it a constant work in progress? If it’s the former, tell us about that moment and what signals to you that the showroom is ready to be revealed?

There is definitely a moment when it is complete from a timing standpoint, but you are always looking back thinking I could have, or should have changed this or that.

Though the themes may change, how do you preserve Karastan’s brand identity? Are there any core components (besides beautiful rugs!) that you try to maintain in each showroom?

It really is all about the product. The designers and product development teams do a superb job at providing the market with the most beautiful rugs in the world. The Karastan brand identity as it relates to the showrooms is really based on the beauty of the product and the creativity, care and professionalism of the environment that our customers see or experience.

Probably one of the most important core components that we implement in any of our showrooms is the attention to detail. Whether it’s distressing a chair, installing wainscot or selecting the right magazines or books for display, it’s very important to the team. In the end, that is what differentiates us form the rest of the market and is what I am proudest of.


Details of a retro-themed vignette at the Las Vegas showroom in 2016.  

How often must the showroom be redesigned? Does this always involve a complete overhaul or can elements of previous themes evolve into the next?

We typically do one major renovation per year on each of our showrooms. Generally, we don’t like to repeat any theme unless of course it has been well received and the sales or management team requests we keep it in place. We reuse many of our props and furniture. As a matter of fact, when we purchase props or finalize a design we always want to look to the future and determine is this something we can use again and again in a multitude of different environments.

Can you recall any favorite showroom displays over the years?

There are a few that are my favorite. One in particular, was our “Speakeasy Bar” that we constructed for Atlanta Market. We featured collections of beautiful, traditional Karastan rugs in the setting of a 1920’s prohibition era bar. We actually had a bookcase and library shelves constructed that would swing open to reveal a “hidden” section of the showroom.


The “Speakeasy” theme, along with a hidden bookcase display, was a big hit during Atlanta market 2015.

The section was filled with an eclectic blend of furniture, photography and artifacts from that time period. Our team spent a couple of days installing new wallpaper and then distressing it with sandpaper, razor blades and stain.
Much time and effort is spent in the weeks leading up to market, making sure every detail looks and feels authentic.

We also purchased beer mugs with our Karastan “Speakeasy” logo that was used later in the evenings for customer receptions. Old beer barrels, whiskey and beer bottles with fake dust and cobwebs were also used in the vignettes. If you really look at the photographs you can see the attention to the details in most every shot.


Notice the ‘cobwebs’ hanging on the chandelier, created by the merchandising/design teams.

As we mentioned earlier, last month’s Atlanta showroom was recently recognized as ‘Best in Flooring-Outstanding Visual Display’. For those of us who couldn’t see it in person, tell us a few of your favorite highlights! What were you most proud of?

I think the last showroom in Atlanta was probably the most complete. We launched a new collection of rugs called Kismet. The setting for Kismet was contemporary and somewhat a “California Casual” look and feel.


The Kismet collection was a big hit at Atlanta market this summer. The Karastan showroom earned the ‘Best in Flooring- Outstanding Visual Display’.

Our Spice market section was filled with baskets and architectural pieces filled with actual spices that not only were visually interesting but created a wonderful exotic fragrance upon entering that section of the showroom.


We also had a very unique window vignette featuring our Indoor/outdoor rugs. In this vignette, we wanted to create a patio area in the back of a typical home. However, we chose to present it in a very unusual way. We decided to place the floor of the patio on the wall, with the walls of the house hung from the ceiling. This created an optical illusion that confused and delighted many of our customers. Everything from the outdoor stone fireplace to the furniture all had to be secured to the wall. Everything was literally hung for the ceiling, secured to the wall or affixed to the floor.


Want to know more about what goes on behind the scenes at market? Be sure to follow Karastan on Facebook for the latest updates and images.


Serendipitous Style with Karastan’s Kismet Collection

This past market season, Karastan revealed a chance meeting in their newest collection by uniting two of their most coveted fibers, luxurious Smartstrand Silk™ and legendary New Zealand Wool. Aptly named the Kismet Collection, we jumped at the opportunity to sit down with Karastan’s Vice President of Design, Tracy Pruitt, to learn more about this fateful collection.

Karastan: Recently you were quoted describing Kismet as, “something significant happening that comes about by fate”.  Can you elaborate on how this serendipitous definition corresponds with Karastan’s latest collection, the Kismet Collection?

Karastan Vice President of Design, Tracy Pruitt
Karastan Vice President of Design, Tracy Pruitt

Tracy: “Yes. Karastan was built on a foundation of beautiful wool rugs.  That is what we have been known for since the 1920’s.  A few years ago, we introduced Smartstrand Silk™, a proprietary synthetic performance fiber that really revolutionized the carpet and rug industry. It was fate that the two should come together in one beautiful rug collection, so I called it Kismet.”

Karastan: When you were first dreaming this new collection to life, what was the starting point?  How was the idea born?

Tracy: “I’m always looking at ways to innovate, not only within color and pattern, but also in construction.  How can we make a more interesting product?  What are we doing right? How can we make a more compelling product? These are the questions that I ask myself.  Once the idea is conceived, like combining these two great fibers, it’s just a matter of experimenting to see what makes the nicest quality of rug.”

Karastan: Where do you look for inspiration and more specifically, what inspired this collection?

Tracy: “I’d like to say that it was all divine intervention, but it was quite strategic.  First, I looked at our collections that are either all wool or all Smartstrand™ and analyzed what I know is working best in those collections.  I drew first from and created sort of a ‘best of the best’ scenario.  Then I built on that.”

Karastan: I understand the Kismet Collection’s unique blend of premium wool and Smartstrand Silk™ yarn is quite surprising.  Can you elaborate on the chemistry behind this unlikely pairing and what makes it so special?

Tracy: “As I mentioned, it’s a pairing of our two most popular yarns.  But what is so intriguing is that the pairing gives the rugs a beautiful texture.  The wool has an elegant matte finish and the Smartstrand Silk™ has a really nice sheen, creating a subtle contrast of surface interest.”

Karastan: Let’s talk color.  What was the thought process behind this collection’s cool neutral color palette?  How does this color palette transcend to today’s home interiors?


Tracy: “Most of the colors are creams, grays and neutrals.  We all know that these are the colors that the majority of America and even abroad are currently employing for a decorating foundation. However, I always try to incorporate something new and exciting as accent colors. In this collection, there are a few stand-outs. One is a beautiful steel blue that speaks to the current trend in nocturne décor; colors that are dark and moody.  Probably the most edgy color is a blush.  If you’ve shopped for apparel lately, you can’t have missed the fact that there is an abundance of choices for both women and men in various shades of pink.  This is spilling over into home décor and people are really embracing it as sort of a ‘new neutral’.”

Karastan: You’ve mentioned the patterns of this collection were derived from both new and old.  Can you elaborate on that and explain how you selected which archival patterns to reawaken?

Tracy: “There is currently a renewed trend toward traditional patterns.  We went through a phase where nobody was interested in traditional patterns; everything was modern and transitional.  But recently even millennials are appreciating rugs that have a traditional foundation.  While the rugs are anchored in traditional patterns, like serapis and agras, they are totally reimagined with the updated colors we talked about and new techniques like distressing and washes of color floating through the patterns.”


Karastan: Tell us a little more about your future vision for the Kismet Collection.  Can we expect to see more of this style in the seasons to come?

Tracy: “I really would have liked to have done more traditional patterns.  The mix of the collection is currently traditional, transitional and modern.  But I really enjoy playing with the traditional patterns, reinventing them, and rethinking how they might be interpreted.”

What do you think about our upcoming Kismet collection? Let us know in the comments!



Design Concepts

A Penny for Your Thoughts with Patina Vie

Earlier this year, Karastan announced its latest collaboration with the intriguingly luxurious and invitingly livable lifestyle brand, Patina Vie. Since then, the style obsessed team at Patina Vie has partnered with Karastan on more than a few covetable collections, infusing their timeless taste in every piece. This month, we were over the moon at the chance to sit down with the brand’s creator and founder, Sarah Willett, and share some snapshots of the forever fashionable inner workings of this design doyenne.


Sarah Willett, Founder and Creator of Patina Vie

KARASTAN: In the ‘about’ section of Patina Vie’s website, it states, “We’re a passionate team of vintage collectors, product designers, artists and style-makers… ever-charmed by the warm layers of time.” Can you tell us a little more about that and what originally inspired you to found Patina Vie?

SARAH WILLETT: Patina Vie has simply allowed me to share the casual lifestyle that I live in a quaint hamlet in Wisconsin’s emerald countryside.   Our happy little cottage is filled with inspired goods and treasures from all of my travels… stylish touches that are authentic, personal, gathered and layered with a creative eye. Patina Vie is a design house, where we have the honor of designing products that have a soulful spin (KARASTAN RUGS et al); and also collect, curate and sell one-of-a kind antiques and vintage (which make my heart flutter). The combination of old and new inspired our tag line, HISTORY + STYLE COLLLIDE.

KARASTAN: Now, nearly two decades later, where do you draw your design inspiration from today?

Patina Vie Mademoiselle Candles -3

Patina Vie Mademoiselle Candles

SARAH WILLETT: Our process is ever-changing and wildly inspired (thank goodness)!! We love to have lots of projects all in the works at once… which allows us to layer “pretty” onto many different products as we go.   We adore nostalgic touches and subtle, artful details that celebrate craftsmanship. We’re inspired by nature, vintage textiles, travel, European architecture, soulful music, barefoot days with our dogs snoozing under our desks… you name it… we’re obsessed with just about anything we can get our hands on!

KARASTAN: What are some of your favorite home décor trends of 2017?


Patina Vie French Petite Urn Lamp

SARAH WILLETT: I’m coveting the casual art of UNDECORATED looks… natural woods, easy fabrics, rugs that have a subtle imperfection (as if they’ve already lived), pops of earthy-saturated colors.

KARASTAN: What color trends are you loving right now?

SARAH WILLETT: I’m craving matte WHITE, vintage WARM GOLD, deep INDIGO, subtle BLUSH + dirty LAVENDER (I could go on and on……)!!

Vintage European Deconstructed Sofa

Vintage European Deconstructed Sofa

KARASTAN: Patina Vie is known for its appreciation of vintage style. Have you noticed any timeless trends that continue to inspire your designs, season after season?

SARAH WILLETT: Forever and ever I will be a fan of vintage architectural touches… they give a home nostalgia and a gorgeous connection to the past (I have a set of 5 horse stable shutter doors all lined up in a room just leaning against the wall to create delicious drama… I smile every time I walk past). On my patio I hoard crumbling old European urns and concrete garden pots… I have a true problem : ) Timeless forevermore!!

Vintage Belgian Beer Crate & Bottles, 13 Pcs

Vintage Belgian Beer Crate & Bottles, 13 Pcs

KARASTAN: Summer is such a fun season to play with new colors, patterns and textures. What is currently on your list of summer ‘must-haves’ for the home?


Patina Vie Vintage Caning Pillow/ Silver

SARAH WILLETT: It’s about 95 degrees here right now… we are in the heart of a luscious Wisconsin summer. I’m CRAVING indigo and white dip dye SHIBORI in every room.   Rugs, curtain panels, throw pillows, ceramics… so, so good!

KARASTAN: For those of us who aren’t designers, the creative process of decorating a space can sometimes feel overwhelming. Where do you usually start when redecorating or starting fresh in a new space?

SARAH WILLETT: Such a great question… as the process can be very overwhelming… but no need!   I tend to start with one piece that I am in LOVE with… (you know what I mean here)… a fresh new pillow that you HAD to have… the RUG that you can’t stop dreaming about.. the sofa that you’ve told all your friends to check out on your Pinterest board.   START WITH WHAT YOU LOVE.   It will inspire all the other layers and choices you need to make…!!

KARASTAN: Do you have any tried-and-true tips for pulling the look of a room together?

SARAH WILLETT: I also always throw in something special and nostalgic to me… a great old photo, a framed hand-written note or keepsake that gives my space more soul.   We all want to live in a home that is authentic to us… that feels uniquely personal… this will make your heart sing every time (I promise).

KARASTAN: What are your favorite blogs or publications to follow?

SARAH WILLETT: This question is absolute TROUBLE!   My magazine subscription list is insane. I adore paper pages that I can scribble notes on… tear out … and tuck into any project we’re working on. A few forever-favorites: The World of Interiors (British, the photos are so to-die-for… I’m left breathless with every issue), ELLE DÉCOR (inspiring features, trends, covetable rooms), WHERE WOMEN CREATE (coolest collection of inspiring, creative women) , AFAR (I’m on an airplane almost every week… But generally just zipping to meetings… AFAR is littered with destinations from my dreams), WALLPAPER (British, if you want bits of cool from ever corner), VANITY FAIR (I always buy the latest copy in airports… a great flip when you’re tucked back in the middle seat of row 38! Fashion, celebrities, gossip, design, politics, art, a little sass thrown in…. love the vibe).

Blogs are such fun… truth-be-told… we’re addicted to pretty photos… the more we can drool over the better!! Modern Hepburn Tumblr (pretty, pretty, pretty), A Daily Something (a celebration of daily somethings), Honey Pie Living (enchantingly beautiful photos and writings), Home-Mint-Home Tumblr (inspiring interiors).

KARASTAN: Okay… we’re dying to know! Out of all the beautiful area rugs you’ve collaborated with Karastan to design, do you have a favorite?

SARAH WILLETT:   My answer is in honor of my grandmother, Barb… as we both are obsessed with our country garden flowers. Every time I see her, I ask… what is your favorite? Her answer never lets me down, “whatever is blooming today”..!!

It’s my same problem with our Karastan/Patina Vie rugs too… I love them all.   They all make my mouth water and my palms a little sweaty. The opportunity to see our artwork come to life on such a grand scale has been an absolute honor.   We couldn’t be more delighted… cheers + thanks!!


Pictured above is the Martinique Area Rug in Hazelnut, a piece designed in partnership with Patina Vie

Curate your own inspired interior with these hand-picked pieces and dreamy designs courtesy of our fashionable friends at Patina Vie!




Highpoint Market Recap: A Taste of What’s to Come

Fresh from what has largely become recognized as ‘fashion week’ for the luxury home furnishing industry, the Karastan design team is back at work after unveiling their latest Fall 2017 collections at North Carolina’s High Point Market. Hosted biannually in High Point, North Carolina, the High Point Market is regarded as the largest home furnishings show in the world and rouses interest from industry insiders across the globe! Open exclusively to trade professionals, the market routinely welcomes over 75,000 visitors, with representation from over 100 countries. Each spring and fall, an expected surplus of 2,000 exhibitors fill the 11.5 million square feet of show space for a first look at the freshest fashions in home furnishings for the season ahead.


Karastan focused this spring’s High Point Market on its budding collaboration with inspiring lifestyle brand, Patina Vie. The relationship was revealed just weeks before last fall’s market season began and Karastan is excited to announce the collaboration continues. Founded by Sarah Willett, Patina Vie’s designs are renowned for their beautiful expressions of vintage and antique style, strikingly realized in contemporary scale and layout. For more information about Karastan’s partnership with Patina Vie, see our past blog post here.


Last fall, Patina Vie partnered with Karastan to design three collections for spring, including our contemporary, viscose spiked Smartstrand Silk™ Cosmopolitan Collection. Next season, patrons can expect to see the addition of more original new styles like the Cosmopolitan Collection’s Netherland, shown in an intriguing indigo colorway. The Netherland features a French damask pattern and modern watercolor effect that pays homage to the European nation’s iconic blue and white Delft pottery.


Mindful of those with a taste for traditional, Karastan also expanded the legendary Sovereign Collection, adding sophisticated styles like the Marquis. Inspired by the old world elegance of Persian-influenced design, the Marquis offers a subtly more modern take on classic motifs, incorporating fresh new color choices (debuted in both rich red and robin’s egg blue). A transitional companion piece to the Anastasia rug, which remains a celebrated Sovereign classic, the Marquis is luxuriously woven in the United States on Axminster looms with the thick softness of New Zealand wool. For more background on the 2014 introduction of our Sovereign Collection, see our past post here.


Complimenting Karastan’s chic new collections were modern and transitional furnishings from Modus Furniture International. We hope you’ve enjoyed this market recap and taste of what’s to come. The next High Point Market is scheduled for October 14-18, 2017.


Design Concepts Karastan

A Fashionable Future: Karastan Partners with Patina Vie in 2017

The City of Lights sparkled with style when Karastan opened showroom doors for the second time so far this year at the highly awaited Las Vegas Market. Held biannually in Las Vegas’s World Market Center, the Las Vegas Market is the West Coast’s only home furnishings market and attracts the attention of luxury buyers and interior designers from across the globe. Prior to the Las Vegas Market, Karastan unveiled 2017 designs to the East Coast at Atlanta’s International Area Rug Market. Never one to disappoint, Karastan revealed its latest collaboration with the inspiring lifestyle brand Patina Vie just weeks before this year’s market season began, undoubtedly adding to the anticipation in the air.

Karastan_Patina_Vie_Cosmopolitan_Mineral_Bleu_and_Cosmopolitan_Frech_Affair_Brushed_Gold_01[1] (1)

“Patina Vie is a brand we feel strongly aligns with the devotion to quality design that is a trademark of Karastan,” said Tracy Pruitt, Karastan Vice President of Design. “The Patina Vie motto, ‘where history and style collide,’ is perfectly in step with Karastan’s approach for product introductions. Karastan and Patina Vie share a similar passion for historical patterning and ornament while making these styles modern and palatable for today’s market.”


“Patina Vie does integrate vintage looks into its lifestyle, but it is much more than just a design archetype. The founder, Sarah Willett, seeks design that blends history with current trends in a way that stands out from the rest of the market. Patina Vie balances cutting edge fashion with authentic livability in a way that is truly unique,” added Brandon Culpepper, Karastan Vice President of Specialty Sales.

ATL17-Winter- Patina Vie (1)

Renowned for their beautiful expressions of vintage and antique style, Patina Vie’s designs are strikingly realized in contemporary scale and layout. “Their layering of unexpected patterns, such as a traditionally French damask with a Japanese shabori pattern, creates a wholly contemporary product that is so appealing, fresh and ingenious that customers are clamoring for their work. Patina Vie is a brand with exploding momentum and we are excited and proud to be creating a beautiful line of rugs utilizing their innovative approach to design and lifestyle,” added Pruitt.

Bart Hill, Senior Vice President at Home Home, Patina Vie’s Sarah Willett, and Rocky Casteel, Mohawk Home’s President

The antique inspired artisans of Patina Vie collaborated with Karastan to create couture worthy designs for three collections: the luxurious New Zealand Wool™ Titanium Collection, the contemporary viscose spiked Smartstrand Silk™ Cosmopolitan Collection and the transitional Smartstrand Silk™ Touchstone Collection. You may recognize Patina Vie from their renowned collections of glassware, marble, ceramic and bedding seen at Anthropologie, Neiman Marcus, Horchow, Bloomingdales and other specialty boutiques around the world. Prior to the Las Vegas Market, Karastan unveiled 2017 designs to the East Coast at Atlanta’s International Area Rug Market, held January 10-17 at AmericasMart.





New Year, New Rugs – Rug Trend Forecast for 2017

When the clock strikes midnight on December 31st, we will excitedly welcome the start of 2017.  It’s no secret each New Year’s Eve presents us with a clean slate and imagination full of possibilities for the year ahead. And what’s a better way to create an environment of new beginnings than by re-energizing your home with fresh new styles for the year ahead?

Do you have an agenda behind your home refresh?  Will you be marketing your home in the coming year or does your dwellings just desire a little TLC?  Simple swaps like replacing your rugs and accents pillows will add new colors and textures without having to fire up any power tools. After all, flooring accounts for roughly 30% of a room’s color.

In need of some inspiration? Look no further than our list of top rug trends for the year ahead.  You can also head over to Karastan’s swoon worthy Pinterest boards for the most fashionable year yet!



sovereign_emir_gray_990-14605_9x12_kax_livrmhEmir in Gray from the Sovereign Collection

Shades of Gray

Gray, often referred to as the ‘new neutral’, is still sought after for its versatility and fresh aesthetic. From dark charcoal grey to icy silver, gray isn’t going away anytime soon!

39400-16006_titaniumandelos-slate_rmAndeols in Slate from the Titanium Collection

Metallic’s Moment

It’s luxurious metallic’s –  shimmering silver, brushed gold, honeyed bronze and warm rose gold – moment to shine! Rising to the occasion, Karastan’s Titanium Collection satisfies a craving for contrast, with a fashion forward fusion of matte and metallic sheen finishes. Glamorous yet grounded by a carefully curated combination of both traditional and transitional patterns, look no further than the Titanium Collection for your metallic muse.

sovereign-anastasia-robins-eggAnastasia in Robin’s Egg from the Sovereign Collection

Traditional with a Twist

The enchanting embellishments and eternal elegance of renowned Persian inspired patterns have been thoughtfully re-imagined in fresh color like only Karastan can create in a myriad of modern masterpieces. Pretty pastels capture the eye in striking new colorations of the classics, like the Anastasia in Robin’s Egg from the Sovereign Collection. Delicate details delight in fresh new color choices in this latest designer debut of the sophisticated Sovereign Collection.


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Aberdeen in Sand from the Euphoria Collection

Animal Instincts

From luxurious leopard prints to striking zebra stripes, an addition of animal print to your décor can definitely liven things up! Many designers advise clients to consider animal print a new neutral. Whether your goal is infusing your space with a little eclectic excitement or balancing brighter hues, animal print will not disappoint! For more designer tips on elegantly incorporating the exotic pattern, check out this past blog post!

titanium-sans-pareil-ivorySans Pareil in Ivory from the Titanium Collection

Never Boring Neutrals

Somewhere along the way, neutrals developed a reputation for being boring. But in reality, there is nothing boring about their versatile nature and ability to tie together bolder colors in a space. The detailed patterns and flattering palettes of many of Karastan’s latest neutral numbers prove that simple can be quite stylish after all!

Look for these styles and other Karastan rug designs this year at your local authorized Karastan retailer. For more information on where to buy, please visit our retailer locator page.

How do you plan on updated your home décor this year? Let us know in the comments!





Highlights from High Point Market

Known as “fashion week for the home furnishing industry,” the High Point Market is held biannually in High Point, North Carolina. It’s also recognized as the largest home furnishings show in the world! Each April and October, the market welcomes over 75,000 visitors, with representation from over 100 countries. Over 2,000 exhibitors flood the 11.5 million square feet of show space and unveil the freshest fashions in home furnishings for the season ahead, and Karastan had an amazing showroom at this year’s Market.






The finale of our fall 2016 market tour, the Karastan showroom at High Point was full of energy and excitement as eager industry insiders previewed four rug designs from the highly anticipated Intrigue Collection, set to officially launch this upcoming January 2017. Aptly named Intrigue, the transitional styles of this captivating new collection held onlookers spellbound with vibrant expressions of exotic jewel tones and refreshingly modern motifs. Beautifully woven with Karastan’s exclusive Everstrand™ recycled premium polyester yarn, each debut of the Intrigue Collection features an irresistible softness, superior stain resistance and striking color clarity for the ultimate in luxury.



Adding to the activity inside the Karastan showroom, was the big reveal of a comparative piece to the renowned Sovereign Collection’s bestselling Anastasia style. Currently, the Anastasia is Karastan’s highest selling Axminster woven rug. A modern embodiment of the Karastan legacy, the new Marquis area rug is only available through special order at this time. A design created for those with a timeless taste in mind, the transitional Marquis is certain to become a celebrated classic. Woven with the finest New Zealand worsted wool, the Marquis is luxuriously crafted with an heirloom quality that is unmistakably Karastan.



As the doors of the High Point Market are sealed to the public and only open to trade professionals, enjoy this exclusive sneak peek behind the scenes at the Karastan showroom! The next High Point Market is scheduled for April 22-26, 2017, we’ll have so much more to feature and report this Spring.