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Karastan

New Styles and Collaborations Announced in Las Vegas

Earlier this month, the City of Lights sparkled with style yet again as the Karastan design team reopened their showroom doors at the highly anticipated Las Vegas Market.  Held biannually in Las Vegas’s World Market Center, the Las Vegas Market is the West Coast’s only home furnishings market and a top destination for style seekers in search of the freshest fashions for home interiors.  With upwards of 4,000 luxury gift and home brands, in addition to at least 600 temporary exhibitors, packed inside the market’s surplus of 5.4 million square feet of sprawling showroom space, it’s no wonder that the Las Vegas Market attracts the attention of top tastemakers, retail leaders, interior designers and design celebrities from around the world!

Karastan wowed attendees at this summer’s market with the most product debuts launched in recent history!  Such launches included the unveiling of Karastan’s new Elements Collection, featuring 12 original designs in opening price points spanning a spectrum of styles ranging from timeless traditional all the way to cutting edge contemporary.  While officially launched earlier at this season’s Atlanta market, Karastan’s Meraki Collection was equally well received on the West Coast.  Consciously crafted with eco-friendly Everstrand™ recycled polyester yarn, the collection is comprised of 15 traditional patterns revamped with rich color combinations and distressed details.  The Meraki Collection’s globally inspired bohemian designs made waves in haute hues like magenta pink, indigo blue, tangerine orange, lime green and teal sapphire.

Karastan expanded on existing collections as well.  Ten new designs were added to the popular Spice Market Collection, including five creations styled by the antique inspired artisans of Patina Vie, four patterns designed by legendary textile designer, Virginia Langley, and one debut dreamed possible by Karastan Vice President of Design, Tracy Pruitt.  The contemporary Cosmopolitan Collection grew by 14 new designs as well, five of which were created in collaboration with Patina Vie.  Silver, oxblood, emerald and clay colors were also added to the Cosmopolitan Collection, with emerald in particular anticipated to be a rising trend.  Three new colorways of Virginia Langley’s “Nirvana” design were introduced, including jade, smoky grey and brushed gold.  Fifteen new designs were also presented in the Enigma Collection, many of which incorporated pastel colors, another rising trend.  Topping off all the newness included round rug size options released in the Euphoria and Touchstone Collections.

However, the biggest news announced at the market included the unveiling of two new collections licensed in collaboration with Scott Living, a lifestyle brand owned by Jonathan and Drew Scott, hosts of HGTV’s Property Brothers series.  The Scotts collaborated with Tracy Pruitt to create 21 new designs for their two collections, named Artisan and Expressions.

Upscale art-deco inspired styles, polished by shimmering touches of gold and cream viscose, comprise the luxurious Artisan Collection.  Those craving more of a casual, masculine inspired style influenced by coastal California vibes will gravitate toward the Expressions Collection.  This carefree collection includes a denim and indigo blue color palette, balanced with neutral hues of beige, grey, black and white.  The “Elan Onyx” style from the Expressions Collection even served as the backdrop for fan photos with the Scotts during a packed cocktail party hosted in the Karastan showroom on Sunday, July 29, to celebrate the collections’ launch.

While this season’s market concluded earlier this month, the Karastan design team is already at work preparing a slew of more stylish surprises for next winter’s Las Vegas Market, scheduled for January 27-31, 2019.

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Karastan

Karastan Returns to it Roots and Celebrates 90 Years at High Point Market

Earlier this season, Karastan continued its 90th anniversary celebration at North Carolina’s famed High Point Market.  Held April 14-18, this internationally renowned event has earned its reputation as, ‘The World’s Home for Home Furnishings.’  Regarded as the largest furnishings industry trade show, High Point Market biannually attracts attention from a surplus of 75,000 industry insiders, representing over 100 different countries.  Each April and October, upwards of 2,000 exhibitors flood the 11.5 million square feet of show space, spanning over 180 buildings, for five fashion filled days previewing the freshest and finest décor for the season ahead.  With tens of thousands of new product introductions at each market, it’s no wonder many have arrived at the conclusion that if it can’t be found at High Point, it probably doesn’t exist!

(Shown: Designs from Karastan’s new high fashion collection inspired by abstract art, Decollage.) 

This past April officially marked Karastan’s 90th anniversary.  The brand was born April 8, 1928 at 2:02 p.m. when the first rug rolled off an innovative groundbreaking loom created by American retailer and textile manufacturer, Marshall Field, in Eden, North Carolina, where the company remains based today.  Touted as the Karastan ‘Wonder Rug’, this elegant machine-made design rivaled handmade imported counterparts and quickly gained patronage for its unique quality, beauty and durability.  Popularity for Karastan’s revolutionary craftsmanship soared as the ‘Wonder Rug’ wowed tens of thousands of visitors at two World Fairs.

In celebration of the brand’s 90th anniversary, Karastan revisited its roaring twenties roots and invited market attendees to take a step back in time with its 1920’s themed showroom.  A leading sponsor of the High Point Market Design Bloggers Spring Tour 2018, Karastan hosted a 1920’s inspired Garden Party for the blogger event, in which Product Manager Erika Banks and Vice President of Design Tracy Pruitt led an exclusive showroom tour and revealed some of the brand’s latest designs.

(VP of Design Tracy Pruitt leads a showroom tour for design bloggers during High Point market.)

New introductions at this market included Karastan’s Simpatico Collection.  Inspired by the successful launch of the Kismet Collection, the Simpatico Collection is crafted from the combination of Karastan’s best-selling SmartStrand Silk™ yarn and legendary fully worsted New Zealand wool.  Together, this marriage of fibers achieves a luxurious product that optimizes the quality of each:  the sophisticated matte finish of the New Zealand wool cleverly contrasted with the silky sheen and stain resistant strength of Smartstrand Silk™.  Carefully crafted with Karastan’s Van de Wiele Woven Construction, the Simpatico Collection showcases a spectacular spectrum of modern transitional patterns, set to be stocked in over 30 sizes to offer consumers the unique option to create a custom size perfect for any space.

(New designs from Karastan’s Simpatico collection are revealed at High Point market.)

Additionally, the Karastan design team expanded product offerings in several of its best-selling existing collections, including the plush Euphoria Collection, the glamorous Cosmopolitan Collection, the tantalizingly textural Enigma Collection, the eclectic Touchstone Collection and the globally inspired Spice Market Collection.  Though Karastan’s showroom doors have since been sealed as of the conclusion of this spring’s High Point Market, the creative process is already well underway for the High Point Market’s highly anticipated return this fall, scheduled for October 13-17, 2018.

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Karastan Trends

Karastan Goes Glamping at High Point Market

Last month, Karastan reached the final destination of their 2017 market tour at North Carolina’s High Point Market.  The largest furnishings industry trade show in the world, High Point Market biannually attracts attention from over 75,000 industry insiders from over 100 different countries.  Each April and October, over 2,000 exhibitors flood the 11.5 million square feet of show space for five fashion filled days showcasing the freshest and the finest home décor for the season ahead.  It’s no wonder the market is touted as, ‘The World’s Home for Home Furnishings.’

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Once inside the Karastan showroom doors, both patrons and professionals alike relished in a retreat from reality with Karastan’s dreamy bohemian glamping getaway!  The ‘glamping’ themed showroom, short for glam camping, was inspired by the debut of Karastan’s latest collaboration collection with the intriguingly luxurious and invitingly livable lifestyle brand, Patina Vie.

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Old world panache is woven with modern functionality in the luxurious new Vintage Tapis Collection.  Honoring the timeless artistry of rustic hand knotted Persian rugs, the Vintage Tapis Collection elegantly emulates traditional craftsmanship in a fresh palette of the season’s most coveted colors.  The low profile, flat weave designs of this collection offer a relaxed drape, allowing for the ability to fold like traditional style rugs and strike a beautiful balance of antique elegance.  Individually imparting an authentic aesthetic and luxurious heirloom quality, the debuts of the Vintage Tapis Collection are steeped in vintage style and crafted with care.

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While Karastan’s showroom doors are since sealed until the next market held in April, we invite you to sneak a peek at some of the moments captured from this industry insider exclusive event!

 

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Design Concepts

The Man Behind the Magic: Interview with Karastan’s Jeff Seagle

Karastan’s showroom at Atlanta’s AmericasMart attracted some extra eyes last month at the summer edition of the International Area Rug Market.  Recently recognized as ‘Best in Flooring- Outstanding Visual Display’, the Karastan showroom is one of over 1,400 unique showrooms and over 2,500 temporary exhibits that help make the biannual market a ‘can’t miss’ event for industry insiders and interior designers alike.

Following the market, we were able to track down the man behind the magic, Director of Marketing and Product Merchandising Jeff Seagle, for an exclusive behind the scenes story of Seagle and his team’s showroom design process, from bare to beautiful!

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It is our understanding that you are the driving force behind the marketing and styling efforts of the Karastan showrooms. Can you tell us a little more about your specific role and history with the company?

First of all, you are only as good as the people you surround yourself with. I am incredibly blessed to have some of the best, most creative people on my team working incredibly hard throughout the entire process.

There are hundreds of things that have to happen prior to opening the showroom doors. Everyone in the creative services department and the sample department have a role to play, and they play it extremely well. Quite frankly, it would be an impossible task if it were not for their collective efforts and desire for excellence. I can tell you that the reason for our success is that everyone has a genuine love for doing showrooms and it shows.

Between Karastan and Mohawk Home, we do approximately eight shows a year.

I am currently the Director of Marketing and Product Merchandising with Mohawk Home. I have been with Mohawk Home for 8 years. I would say my most im­portant role within Mohawk Home/Karastan is to maximize and grow our sales and profitability using the combined talents of our creative services, merchandising and brand management teams. Our goal and is to deliver an engaging experience to each of our retail partners customers every time.

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High Point Market showroom, 2017.  

Did you wake up one morning and decide this was what you were born to do? Or rather, what experiences and education lead you to this point in your career?

Not at all, my design career began after graduating from Maryville College in 1986. After spending a year with an ad agency designing billboards, I began working for a government contractor in Oak Ridge, Tennessee. This particular firm held various government contracts with The United States Department of Energy. The largest of which, was to manage and operate The American Museum of Science and Energy.

My first assignment was to create an exhibit for the History of Y-12, a nuclear weapons facility located in Tennessee. Obviously, I had never designed anything to that scale or magnitude. The subject matter ranged from radioactive isotopes to the history of the atomic bomb. It was literally a sink or swim type proposition. Luckily, I learned to swim rather quickly and became the lead designer for the museum, as well as the company.

After ten years, I looked to do something in a completely new direction and began working as marketing director for a log home manufacturer based in Jarven­paa, Finland. We had over a hundred model homes and sales offices in Scandinavia. Eventually they entered the US market, and we were the first company to work with a newly formed company – Home and Garden Television. We were the first to give away a completely furnished home to a lucky winner, a highly successful promotion that continues to this day. It was at that time, working with a variety of designers, photographers and marketing professionals that I became even more interested in the power of visual merchandising.

Eventually, I worked my way into home textiles with stops at Burlington Rugs and Shaw Living.

How does your creative process begin when you’re tasked with designing a fresh, new showroom concept? Where do you start?

The creative process always starts with the product. We work very closely with the product designers to gain a greater understanding of the inspiration, vision, usage, features and benefits that differentiates it from the competition.

With our retail partners, differentiation is the name of the game. This applies to showrooms as well. There are monumental shifts in the retail landscape and consumer behavior. It is no longer enough to simply manufacture a great product. You must demonstrate a willingness to think outside the box – create curated collections, tell a story, create an environment, provide the customer with the right information in the right format, and whenever possible, create whenever a customer experi­ence that evokes all the senses.

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Patina Vie display at Las Vegas market, 2017.

A typical buying team sees hundreds and even thousands of rugs within any market week. Our goal is relatively simple: always be the standard of excellence in product and visual presentations. We strive to create somewhat of a logical connection with the product via a story or environment. If it comes naturally that’s great; if not, we challenge ourselves to think outside the box. Many times, the most unorthodox environments and approaches are the most well received.

 

Let’s talk about themes, the crux of the showroom! No pressure… right? How do you and your team identify a new theme? What are some factors you look toward to guide that decision process?

The theme is really born out of the product assortment we will be featuring. It also depends upon the amount of space we have to work with as well. But in the end, the final theme is born out of collaborative “brain storming” sessions with the creative team. The biggest factors that guide the decision process are space allocation, budget and, of course, the story or inspiration behind the product.

Where do you look for inspiration? Do you follow any designers, bloggers or publications?

Inspiration comes from a multitude of sources. One source of inspiration comes from small, boutique type retail shops and antique stores. These places are “goldmines” for inspiration. Not all, but many small boutiques are much better at creating more curated collections and do not have to follow strict merchandising and visual standards that big box retailers must follow. They are much more apt to be creative with signage, fixtures, photography and props.

Single biggest? Without question Disney. I am a Disney fanatic. I am fascinated by all aspects of their business – resorts, theme parks and retail areas. It absolute­ly amazes me how the Disney interior designers, architects, graphic designers, visual merchandisers, landscape architects, etc. maintain such high standards of creativity, excellence and continuity. No detail is too small…nothing. I have visited virtually every resort within Disney World the past 17 to 18 years and still walk away completely amazed. For me, it is not only a vacation but a tremendous and wonderful source of inspiration. Anyone who has ever walked down Main Street USA at dusk cannot be unimpressed with how they have incorporated, sight, sound and smell into the customer or visitor experience. I have thousands of photo­graphs—from the interior decor of the hotels to the retail shops on main street that I refer back to for inspiration.

Once the concept is conceived, the real work of bringing the vision to life must begin. Tell us a little about what all goes on behind the scenes when building a showroom. How long can this part of the process take? What roles help turn the idea into a reality?

Numerous things happen once we have decided on our approach. As the product is being designed and manufactured, we begin putting together working drawings for carpenters or contractors to make whatever we need that cannot be purchased.

We also begin shopping for furniture, props, clothing, signage – whatever we need. Once we have those things, our sample department will wrap and label every piece and package it for transport. We usually have one to two trucks filled with product, props and fixtures that go to every showroom.

Behind the scenes there is a tremendous amount of work. We begin work early each morning and usually work late into the evening. Everything from painting to replacing light bulbs are our responsibility. People would be amazed how disorganized and messy the showroom becomes in a matter of minutes once the trucks are unloaded. It generally looks like a bomb exploded.

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Construction underway at the Mohawk Home showroom in New York City.

Simultaneously, while we are beginning to assemble vignettes there are hundreds of large, heavy rugs that must be hung, folded, etc. Our sample department does a tremendous job hanging rugs, anyone who has ever tried to lift an 8 x10 wool rug 12 feet in the air knows it can wear you out fast.

Generally, it takes a couple of weeks in actual construction time to completely “tear down” a showroom and change out the product for the next show. Planning time takes far more time. One day we’re going to place a time lapse camera in a showroom to illustrate the process.

 

Is there a moment when you know the showroom is complete or is it a constant work in progress? If it’s the former, tell us about that moment and what signals to you that the showroom is ready to be revealed?

There is definitely a moment when it is complete from a timing standpoint, but you are always looking back thinking I could have, or should have changed this or that.

Though the themes may change, how do you preserve Karastan’s brand identity? Are there any core components (besides beautiful rugs!) that you try to maintain in each showroom?

It really is all about the product. The designers and product development teams do a superb job at providing the market with the most beautiful rugs in the world. The Karastan brand identity as it relates to the showrooms is really based on the beauty of the product and the creativity, care and professionalism of the environment that our customers see or experience.

Probably one of the most important core components that we implement in any of our showrooms is the attention to detail. Whether it’s distressing a chair, installing wainscot or selecting the right magazines or books for display, it’s very important to the team. In the end, that is what differentiates us form the rest of the market and is what I am proudest of.

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Details of a retro-themed vignette at the Las Vegas showroom in 2016.  

How often must the showroom be redesigned? Does this always involve a complete overhaul or can elements of previous themes evolve into the next?

We typically do one major renovation per year on each of our showrooms. Generally, we don’t like to repeat any theme unless of course it has been well received and the sales or management team requests we keep it in place. We reuse many of our props and furniture. As a matter of fact, when we purchase props or finalize a design we always want to look to the future and determine is this something we can use again and again in a multitude of different environments.

Can you recall any favorite showroom displays over the years?

There are a few that are my favorite. One in particular, was our “Speakeasy Bar” that we constructed for Atlanta Market. We featured collections of beautiful, traditional Karastan rugs in the setting of a 1920’s prohibition era bar. We actually had a bookcase and library shelves constructed that would swing open to reveal a “hidden” section of the showroom.

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The “Speakeasy” theme, along with a hidden bookcase display, was a big hit during Atlanta market 2015.

The section was filled with an eclectic blend of furniture, photography and artifacts from that time period. Our team spent a couple of days installing new wallpaper and then distressing it with sandpaper, razor blades and stain.
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Much time and effort is spent in the weeks leading up to market, making sure every detail looks and feels authentic.

We also purchased beer mugs with our Karastan “Speakeasy” logo that was used later in the evenings for customer receptions. Old beer barrels, whiskey and beer bottles with fake dust and cobwebs were also used in the vignettes. If you really look at the photographs you can see the attention to the details in most every shot.

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Notice the ‘cobwebs’ hanging on the chandelier, created by the merchandising/design teams.

As we mentioned earlier, last month’s Atlanta showroom was recently recognized as ‘Best in Flooring-Outstanding Visual Display’. For those of us who couldn’t see it in person, tell us a few of your favorite highlights! What were you most proud of?

I think the last showroom in Atlanta was probably the most complete. We launched a new collection of rugs called Kismet. The setting for Kismet was contemporary and somewhat a “California Casual” look and feel.

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The Kismet collection was a big hit at Atlanta market this summer. The Karastan showroom earned the ‘Best in Flooring- Outstanding Visual Display’.

Our Spice market section was filled with baskets and architectural pieces filled with actual spices that not only were visually interesting but created a wonderful exotic fragrance upon entering that section of the showroom.

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We also had a very unique window vignette featuring our Indoor/outdoor rugs. In this vignette, we wanted to create a patio area in the back of a typical home. However, we chose to present it in a very unusual way. We decided to place the floor of the patio on the wall, with the walls of the house hung from the ceiling. This created an optical illusion that confused and delighted many of our customers. Everything from the outdoor stone fireplace to the furniture all had to be secured to the wall. Everything was literally hung for the ceiling, secured to the wall or affixed to the floor.

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Want to know more about what goes on behind the scenes at market? Be sure to follow Karastan on Facebook for the latest updates and images.

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Karastan

Four Decades with Karastan

Today, we spotlight two men who have both spent more than 42 years at Karastan! Harold Giles started as a floor hand at Karastan when he was a young man, and moved to the threading department, where he works today. Eddie Thomas, meanwhile, has seen a lot of the rug business! He began his career at Karastan as a warehouse man, and then progressed to become a carpet wrapper, rug splitter, order filler, shipper/receiver and, today, a crew leader.

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During his four decades with the company, Harold Giles says that he’s seen new machinery, new ideas, many new colors and new patterns. Throughout the years, Karastan’s legendary quality has been the consistent thread that runs through every rug. When asked what makes Karastan a special place to work, Harold attributed it to “seeing how we make rugs and carpet from scratch, right from the start to the end.”

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Eddie Thomas felt similarly about the quality and craftsmanship that goes into each and every Karastan rug. According to Eddie, it’s “the workmanship that goes into making this product and the people who work here,” that makes Karastan such a special place to work.

At Karastan, people have come and gone over forty years, but what has truly impressed Eddie has been all of the advancements made in technology. Eddie fondly recalled the washing process, where “we used to make our own washing solution with lime and chlorine. Today, it’s all done automatically, and what would take 12-16 hours in the dryer now takes no more than 15 minutes!”

Looking back at his four decades at Karastan, Eddie fondly remembers “the people here, through the years, who have been good to work with.” At the end of the day, though, Eddie proudly boasts, “We always produce a great product.”

We thank you, Harold and Eddie, for 42 years of exceptional service at Karastan!

 

 

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Karastan

The Faces of Karastan: Valerie Smith

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This month, we celebrate the people behind the Karastan brand. Valerie Smith began her career with Karastan in the 1950s, originally as a hand carver in Eden, North Carolina. Fast forward six decades and Valerie still remains an invaluable member of the Karastan team today, her dedication serving as proof that the legacy of the Karastan brand is a product of our people and their shared passion for creating beautiful rugs and carpets.

Valerie started out at the Eden facility as a hand carver, a role where she hand cut the rug’s pile with shears to form a pattern, before she later transitioned to winding, where she worked converting the yarn onto a cone for further processing. Though Valerie enjoyed her work, she was pleased to finally find her niche as a hand seamstress, a position she proudly still holds today.

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“I love seaming rugs and turning that rug over and seeing the results,” explained Valerie. “If they didn’t have the money to pay me, I’d still come in and work!” she affirmed.

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When asked what makes Karastan a special place to work, Valerie smiled and shared, “It’s all about the people.” She enjoys her coworkers and has made many special memories meeting customers throughout the years.

One memory that brought a laugh was Valerie’s recollection of a 38’ x 58’ hand seamed rug that was custom made for a private club in Florida. The customer called Karastan to see if it was okay to cut holes in the rug for their telephone lines! With hand-finished details and such quality craftsmanship, Valerie wondered why anyone would even dream of cutting holes in a Karastan rug?

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With more than sixty five years of service behind her, Valerie has met many new faces, watched the styles change and then cycle back around.

“Not much has changed about the way Karastan makes rugs. They’re still the most beautiful rugs made – quality counts! Our quality has not wavered.” reported Valerie.

 

 

 

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Design Concepts Karastan

It’s Not the House, But What’s Inside

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Karastan considers the New American Home (NAH) as one of the company’s most important projects of the year. It is a tremendous opportunity to show builders how Karastan can support them with a complete selection of flooring choices, in any project from large to small.

Each year, the NAH is built to showcase the latest technology in the home building industry. Over the years, the end result is a “one of a kind” custom home that provides the spaces and the price points to showcase such advanced products.

For 2015, the NAH featured a four-bedroom, 5,891-square-foot desert contemporary home in the Sky Terrace community on the outskirts of Las Vegas. Built and designed by Blue Heron, the show home presented a collection of takeaway ideas for every price point that can be rolled into mass production quickly and efficiently.

The home demonstrates how the most cutting-edge building technology, products and materials can be integrated into a production community. The home is designed and built to exceed Emerald status, the highest level of certification from the ICC 700 National Green Building Standard.

Features in the NAH included photovoltaic panels, open spray-foam insulation, a weather-sensitive irrigation system that automatically adjusts usage relative to the immediate climate, high-efficiency water heaters, hydronic air handlers, intelligent fireplaces, balanced daylighting and low-maintenance building materials.

The many renowned suppliers for the home are a representation of the best of the best in their industries. This year, Karastan was selected to provide both luxury carpeting and rugs to outfit the NAH. Karastan’s Vienne, Chic Vibe, New Direction, Libertine and Woven Grassland carpets were all featured in the home. Karastan carpets are known for their artistry, innovation and craftsmanship with styles ranging from traditional to contemporary, which made them a perfect fit in such a unique environment.

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Karastan also took this unique opportunity to host product demonstrations exclusively for Modenus and Las Vegas BlogTour.

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BlogTour invites the world’s most influential design and lifestyle bloggers to national and international destinations where they immerse themselves in trade shows, showrooms, design events, and local culture. The bloggers then share with their audiences across their social platforms their newfound knowledge and up close and personal encounters.

The group graciously agreed to tour the home and to see for themselves why Karastan carpet fits the bill for a home replete with the best furnishings, products and design elements in the world.

And, of course the house was AMAZING. Based on the bit of reading I had done prior to my visit to the 2015 New American Home in Las Vegas, I was anticipating a house that was elegant, functional, efficient and green.

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It was definitely all that I anticipated – and so much more. From the moment we pulled up to the home located on the earthy and peaceful outskirts of Las Vegas, it was apparent that this home intentionally blended in with its natural surroundings. The southern girl in me couldn’t help but smile as I imagined what a cactus would look like in my flowerbeds!

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Walking through each room in the home was truly an experience. With the latest concepts in architecture flowing throughout the home, and stunning design on the inside and out and everywhere in between, it had all of the elements of the perfect show home.

What I didn’t count on as I was walking from room to room for the first time, was watching this house come to life before my very eyes. You know the saying, ‘it’s not the house, but what’s inside’? For a few brief minutes, this beautiful home with all of its impressive design elements and innovative features still felt empty.

But, then Blogtour Vegas arrived! This fabulous group of design bloggers accompanied by the Modenus team entered the home with a determined sense of exploration! One by one as they entered the home, you could feel the buzz of energy and excitement as they began taking pictures and discussing the design details of the home.

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This talented group of lively individuals made this house a home in a matter of minutes! It was only then that I could truly appreciate all the 2015 New American Home has to offer.

Take a moment to explore the New American Home through the eyes and personal experiences of some of these talented bloggers. Click on the links below!

#BlogTourVegas Bloggers: